Michael Hoy
3× Founder, 1 Exit
$300K → $280M ARR at Pendo
900+ SaaS & AI Sales Leaders Coached
On a mission to help you unlock growth
I value clarity, speed, and results.
Revenue growth isn't about more activity - it's about making the right decisions at the right moments. Sales is a craft, and when it's practiced well, growth stops feeling fragile and starts becoming repeatable, especially as AI reshapes how products are built, sold, and monetized.
I've worked inside hyper-growth companies like Pendo, led teams across the US and EMEA, and founded multiple businesses. I'm Force Management certified, have closed seven-figure deals, and built the playbooks that helped teams scale from opportunistic wins to predictable revenue. Including selling AI-powered products and designing the revenue systems that support them.
I've been the executive staring at a deal that should close... and won't.
I've seen teams work hard and still miss the number.
I've helped organizations simplify their message, tighten execution, and win bigger deals more consistently.
Today, I work with CROs, CEOs, and founders who own the number and want to unlock the next stage of growth - whether that's pressure-testing strategy, unblocking key deals, or bringing experienced executive-level support without making a full-time hire.
If you're facing a real revenue decision or a live opportunity, book a call. We'll know quickly if this is useful.
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Force Management Certified
Top Value Selling Program in the World
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17 Years of Building Sales Teams
First Line, Second Line and VP
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Over $100m Sold
AI, SaaS and Services
Mark Schopmeyer
CEO, CaptivateIQ
“We had an incredible Q2! Our biggest Q2 for new business in company history.
Borrowed from Michael Hoy, this has become a team mantra. When we put the customer first, the business follows. Examples where we've adjusted included making it easier for the customer to buy, knowing when to pause our sales process/motion to come up with "Door C" that wasn't originally on the table, pausing our own incentivized behaviors at times to focus on winning for the customer (and taking care of our team a different way).”
Real stories from real relationships
Lindsay Wrege
CEO, 321 Coffee
“I just met with a $250k opportunity and already incorporated so many of the best practices you shared. So so so proud and so so so appreciative.
Working with you was like an MBA boot camp sales 101. I learned actual sales process infrastructure to create a process that’s repeatable, scalable, and efficient. I learned how to better position our offerings when talking with customers. And I learned about software that exists to power all of this.
Thank you!”
Kevin Senn
CEO, Aisle AI
“We’ve double our 2026 targets without adding a single new logo to the plan.
That’s the power of what we’re building; a platform that grows deeper with every customer. Every module sold amplifies our value, our story, and our impact. And we have a direct ROI story to tell with every sale that reinforces our Outcome Based sales strategy.
I will tell you that working with you Michael has really helped how we think about these products and accelerated our sales growth.”
Working with me
I help founders, CEOs, and revenue leaders unlock growth by fixing the moments that actually move revenue. Depending on where you’re stuck, our work together can include:
Deal Acceleration & Close Support - Pressure-test live deals that matter to the quarter. We’ll unpack stakeholder dynamics, champion strength, deal risk, and next-step strategy so you can move forward with clarity and confidence.
Revenue System Diagnostics - A hands-on review of your sales process, pipeline, messaging, and tooling to identify where revenue is leaking and what needs to change to support predictable growth.
Sales Engine Buildout - Design and implement the core systems required to scale: ICP and positioning, sales motion, playbooks, hiring profiles, compensation plans, and operating cadence; built for modern, AI-enabled products.
Executive Revenue Leadership - Ongoing, executive-level support without a full-time hire. GTM strategy, board prep, team coaching, and real-time decision support when the pressure is on.
Most engagements start small; a single session or short diagnostic, and expand only if it makes sense. The goal is progress, not packages.
If you own the number and want clear thinking, honest feedback, and help turning momentum into revenue, let’s talk.
